Masimo W1 Smartwatch
Masimo W1 is a smartwatch focused on continuous health data and actionable health insights. I was tasked with creating a cohesive visual design language that conveys the advanced nature of the product.
Client: Masimo
Role: Visual Design
Supporting Designers: William Hong
The Product
Masimo W1 is a wearable that delivers precise and continuous health data, including FDA-cleared SpO2 and pulse rate monitoring. Ideal for those seeking informed health decisions, fitness improvement, or shared health tracking with friends and family, the device sets a new standard in consumer health technology.
Logo
The Masimo W1 logo exudes a bold simplicity, with a key emphasis on our proprietary "Masimo Sans" font, ensuring a distinctive and cohesive brand identity. The recurrent use of a color gradient across our products' branding not only adds a dynamic visual dimension but also establishes a consistent and eye-catching design element that reinforces brand recognition.
Headlines
Letters with curved shapes incorporate a gauge-like style. These gauges are also incorporated in the W1’s UI. This style is put into motion with animations that are utilized in video assets.
Photography
Creating in situ photography for the W1 smartwatch was crucial to authentically showcase the device in real-life scenarios, ensuring resonance with its intended audience. By capturing the watch seamlessly integrated into the lifestyles of diverse users, these images not only highlight the product's functionality but also establish a relatable connection, resonating with the specific demographics and lifestyles the W1 is designed for.
Color Palette
The color palette encapsulates various vital features of its advanced sensor technology, using distinct colors to convey a rich array of health and wellness functionalities. Each color serves as a type of visual statistic, allowing users to intuitively associate different hues with specific sensor-driven capabilities without the need for explicit descriptions.
Ring Effects
Ring Effects are lines that move and rotate in a circular motion around the Masimo W1. These rings should appear to exist in real space with the context of the size and angle of the watch. These rings are utilized in both video and still assets to emphasize the presence of the Masimo W1 while on screen.
